I love when I have the opportunity to take guests kayak paddling. As a part time kayak eco-guide, I take extreme pleasure on getting on the water whenever I can. Not only does it give me some cash, but gets me outdoors to refresh my soul. I feel like I get cabin fever if I don’t paddle frequently. It is definitely one of my favorite things to do on a budget on Oahu island, beautiful waters and both sunrise and sunset are view able in one day if you plan it right. But I’m here, basically running Backwater Paddles from my man cave, as Liz, my paddling partner, calls my office. Primarily everything I do is from my computer at this stage. Until I can get this company up and into manufacturing, behind this computer I have to stay. I cannot imagine ever having to sit in a cubicle all day long!!
Back on the Backwater Paddles marketing process…I have ran into some really neat individuals via networking who are interested in promoting and writing articles about our lightweight fishing kayak and hand paddle products. One fellow named Paul Lebowitz, an outdoor writer and photographer, was the first individual expressing the desire to try our Predator and Piranha Kayak Fishing Hand Paddles. I can’t thank him enough for the exposure that I’m sure he will bring to Backwater Paddles. As a start-up paddle sports company, having a product that someone is interested in promoting is very beneficial to lending credence to your company.
That is one of the way’s I have in trying to gain exposure with my paddle company. Networking and providing complimentary paddles to potential customers and industry leads is a must. I am not saying kissing someones ass will or will not help promote your project…but I feel if you have to kiss someones ass to promote your product…it probably was not worth promoting or having the product in the first place!
Networking with the computer, part of my marketing strategy, has proven fruitful. I cannot imagine bringing my company to where it is now without a computer! The information found is boundless. All you have to do is have the patince and resourcefullness to keep looking and asking. Pretty much anything that can assist your company can be found for free or for very little costs.
Till we meet again…if you have any information or cool sites to help market or anything else, please let me know!! Paddle On!!