The Assault Hand Paddle is what Backwater Paddle Company was all about in 2013!! Our latest engineered hand paddle, with a bad-ass graphics package and made from polypropylene plastic, has caught the attention of the paddle sports world! Wherever you go, you break out an Assault Hand Paddle, they will come check you out!
With the explosion of paddle sports and kayak fishing, the last few years have seen a tremendous growth in kayaks, paddling accessories and equipment. The Assault Hand Paddle’s debut could not have been more perfectly timed! We have 100% of the kayak hand paddle market at our disposal! We have no competition in that department, whatsoever. Time to capitalize!
Since May, when we first introduced the new plastic hand paddles to the paddling public, we have seen continuous growth and sales, not only here in the states but in Australia also. The paddles won a “Best of Show Award” at the Australian Fishing and Tackle Show earlier this year! The English kayak angling community just received their first Assault Hand Paddle last month, and are giving them a try.
We have picked up two dozen or so new retailers for our paddles this year. Most of the big named online paddle sport stores all carry our paddles. Many of the larger brick and mortar paddle shops are coming on board.
We are still working on the monster outdoor retail stores, like Bass Pro, Gander Mountain, Cabelas, etc. We have just got into fighting shape for the big dawgs! They debuted a new Bass Pro Outpost in Palm Bay, Florida, right here in our neck of the woods! We wrote to them asking about local manufacturing representation in their community stores. We also threw in the “veterans” angle…now, waiting for their response. Veteran owned…American made!!
From where we were a few years back, the Predator Kayak Fishing Hand Paddle, the original wood designed hand paddle, was simply a “proof of concept” on the hand paddle theory. John Oates, a fellow kayak angler and paddle sportsmen from up north, provide us with the inspiration for development of the hand paddles. It was from an article he penned for a local fishing rag, in that he mentioned using a ping pong paddle for kayak propulsion. That set the wheels in motion!
Well, the Piranha Kayak Fishing Hand Paddle was born shortly thereafter, for a more utilitarian cause. Still designed and made from wood, the patented “hook and teeth” blade design allowed the paddler or angler more functions with the hand paddle. You could now grab onto or push off objects safely. More function means more usage! More usage means more money!!
However, the manufacturing process for the wood hand paddles was very time consuming. We could not effectively reduce the handling and labor costs per paddle. The only option was to move forward into the plastic market. Wow…what a blessing that has been!!
Moving forward…2014 is about getting the Assault Hand Paddles into the big box outdoor retail stores. Once we have established a large enough consumer base for the Backwater Paddle Company brand and our hand paddles, the full size kayak, canoe and SUP paddles are next on the agenda.
Backwater Paddle Company plans on becoming a full scale paddle manufacturer to rival Werner, Bending Branches, Cannon, etc. We will not just be a “one hit wonder!!” Our patented “hook and teeth” blade design will seamlessly flow into the full size market. I can already see the paddle sportsmen licking their chops for the full size version of complete paddle function and design.
To a very prosperous and Happy New Year! Paddle on my friends!!