Heading into the 2014 spring fishing season, Backwater Paddle Company’s successful introduction of the Assault Hand Paddle early last year put the business solidly on the map with the paddle sports community. This spring, Backwater Paddle Company will introduce another color for the Assault Hand Paddle.
Social media, particularly the Backwater Paddle Company Face Book page, provides the management instantaneous feedback as to product value, price and function. Check out the company Facebook page at: www.facebook.com/BackwaterPaddleCompany So far we have exceeded all expectations on the success of the new hand paddle. So much so…we are moving forward, again.
We surveyed our loyal Facebook fans regarding a new color choice for the Assault Hand Paddle. As these paddles are manufactured from plastic, basically ANY color can be molded. We can even mold proprietary colors. The overwhelming choice was a safety color, a hi-visibility color. Yellow, green or orange?? No-one wanted yellow! Orange seemed to be the favorite and most recommended color.
Coming soon…”Hi-Vis Orange” Assault Hand Paddles!! They are being molded as we read this blog! We will also continue to keep our legendary OD Green colored Assault Hand Paddles. Next spring, new survey…see what colors are fashionable then!
Again, we must mention Facebook. What an exceptional medium to contact, and be in contact with, the paddle sport fans, sportsmen and sportswomen, anglers, hunters, photographers, inventors and business owners whom contribute to the growth of this sport. The BPC Facebook page just went over 2000 likes! Good start for a new company in a growing market.
Below are some statistics for the growth of paddle sports:
– 46.2 million people fish ever year!
– 2010 1 million kayak anglers
– 2011 1.2 million kayak anglers
– 2012 1.4 million kayak anglers
– 2013 1.6 million kayak anglers
– 2012 239,500 kayaks sold…that is a lot of equipment, gear and accessories to go along with each of those sales!
From our continued marketing, customer support, Facebook fans, kayak sportsmen and sportswomen, Backwater Paddle Company now has 29 BPC Dealers in 15 states, all within the past six months! At least 15 or so in Australia! We have been adding new dealers at 1 – 2 per week. Here is the latest list of BPC dealers: www.backwaterpaddles.com/Dealers.html
We have also been supporting many of the regional kayak angling tournaments. This type of field marketing provides tremendous exposure for minimal financial expenditure. Half page ad…$2500.00 in leading kayak angling or paddle sport magazine. The magazine is looked at, and maybe our ad was perused once, and forgot. We send six to fifteen paddles per tournament series, receive serious exposure via social media and paddle sport networks, and the paddles are in the hands of the true sportsman…whom continue to promote our product! Cost…less than $100.00!!
Our plan for 2014 is to get the paddles into the big box stores. We have been soliciting Bass Pro, Gander Mountain, Academy Sports, Cabelas, Dicks, Sports Authority…but can’t get them to bite, yet. Not quite sure why they are holding out…but trying to talk to them is impossible. We will continue expanding our BPC Dealerships around the nation and world. One shop at a time!! The Assault Hand Paddle revolution is ON!!
BIG picture…full size kayak paddles. It is simply a matter of getting the funds together for the mold. Once we can finance the mold tooling and first run production…we will have resources already available to inventory our stock with our expanding dealer network. That is a BIG plus in moving Backwater Paddle Company into the BIG LEAGUES!!
Thanks for all your continued support! Paddle on my friends!!