As the Assault Hand Paddle continues to gain traction in the paddles sports community, this spring a new color was introduced. We solicited the advice of our Face Book community for the next color…and orange it was!
As we already had a low visibility color with the OD Green Assault Hand Paddle (OD = olive drab)…don’t ask me what drab means…our customers and end users thought we needed a hi visibility color for safety. Makes sense to us. Green, yellow and orange were suggested colors.
Peliton Plastics from Valdosta, Georgia is the manufacturer of our hand paddles. A quick phone call to Mike, color ideas and production runs discussed, and we were put in queue for the next available run. We had our new Orange Assault Hand Paddles within three weeks! How easy was that? Made in the USA!!
Marketing the new orange hand paddles was relatively simple. The orange color highlights the raised graphics package more. Our FB customers and fans wanted the paddle. We got the paddles onto Amazon and E-bay. Sales have been great! We are also getting serious exposure for the paddles through various kayak angling tournaments Backwater Paddle Company sponsors around the nation.
Backwater Paddle Company dealers continue to grow. We have just signed our first Canadian dealer in Ontario.
The Assault Hand Paddles continue to revolutionize the paddle sportsmen’s stealth and mobility!
Paddle on my friends!