Monthly Archives: September 2014

Backwater Paddle Company Debuts New Web Site

Looking Bad-ass!!

Looking Bad-ass!!

You NEVER get a second chance to make a first impression!!

Welcome to 2014!!  It is all about branding!!  You must impress at first sight.  The first thing a customer or guest investigating your brand visits, is your company website.  Backwater Paddle Company’s 2008 designed web site has been upgraded, renovated, elevated, improved, refurbished, revamped…plain old modernized!!

Check this out…Backwater Paddle Company’s new web site!  Times are a changing!!

Thankfully, right underneath my nose…my “adolescent” nephew.  Brandon, who seemingly grew up over night…now is a full grown man working in the computer programming and design industry.  Without any fan fare, he hinted at trashing my six year old “clunky and boxy” web site, and getting with the times!

Without hesitation, I green lighted his enthusiasm and gave him full artistic license.  Within a couple of weeks, he presented his vision.  I knew anything would be better than before.  His design far exceeded my expectations!!   The best part, besides the smooth and fluid layout…the visitor can access all the Backwater Paddle Company social sites and blog from the web site.  Of course, you can be the judge of that!!

Along with branding our company…Backwater Paddle Company continues to support the kayak angling community by sponsoring local and national tournaments.  We have been invited to sponsor one of the nations largest kayak fishing tournaments in 2015.  The Kayak Fishing Classics is a multi-leg, multi date, tournament with national finals held at Tampa Bay.

We continue our march forward with full expectations that Backwater Paddle Company will transform the worlds paddle sports market!  Thanks for all your support!!

Paddle on my friends!!

Backwater Paddle Company Receives 2014 Best of Rockledge Award

2014 Rockledge Award

2014 Rockledge Award

Rockledge Award Program Honors the Achievement

ROCKLEDGE September 10, 2014 — Backwater Paddle Company has been selected for the 2014 Best of Rockledge Award in the Sporting Goods Manufacturers category by the Rockledge Award Program.

Each year, the Rockledge Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Rockledge area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Rockledge Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Rockledge Award Program and data provided by third parties.

About Rockledge Award Program

The Rockledge Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Rockledge area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Rockledge Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.