Again, the holidays have snuck up on us. It is already November! Thanksgiving is just a week away…and we are already inundated with Christmas advertising!! TV, newspaper, magazines, radio, Face Book, Twitter, Pinterest, billboards, even the dude standing outside your favorite store ringing the bell soliciting your change for the “red pot”…you cannot escape the fact that Christmas is here!
Black Friday, Small Business Saturday, Cyber Monday…time to get your marketing and advertising campaigns in gear, or get left behind!! Time waits for no man!! Not even Santa Claus!!
Below is some of the photos we are using for this seasons holiday advertising campaigns.
As you can see, the Assault Hand Paddles are a perfect fit for the legendary Christmas stockings. Paddle sportsmen around the world will be waking up to see what Santa has left under the tree, or hanging from the fireplace mantle. Along with their new kayak…they are hoping for the latest paddle sports gear, equipment and accessories that will compliment their growing hobby.
Thankfully, we are in the game this year with our holiday marketing. Having over 50 dealers around the country significantly enhances our brand exposure and availability. Austin Canoe and Kayak (ACK) has three stores and buys four to five dozen paddles a month!
We are now working with an e-mail consulting agency. They provide us with professionally designed templates, from which we add our own text and photos. They track the sending, opening and bounce rates, providing us feedback for our e-mail campaigns. This alone has stepped up our corporate identity, profile and professionalism within the paddle sports community.
So, on to the season…from the Backwater Paddle Company family…Happy Holidays, Merry Christmas, Happy Hanukkah…
Let it snow…let it snow…let it snow!!