Monthly Archives: October 2015

“Can Your Paddle Do That?” Assassin Kayak Paddle Micro-Video Campaign Starts

Can your paddle do  that?  A spinoff video marketing campaign for the Assassin Kayak Paddle is now on the Backwater Paddle Company YouTube Channel.

As you know, we are in the midst of assembling a professionally edited video for our upcoming crowd funding project.  We have collected hundreds of hours of the Assassin Kayak Paddle raw footage to be turned over to 65 Productions.   Their production team will edit it down to a three minute, high impact, video!

Most of the field video footage was shot in 20 to 60 second increments.  Why not put all that raw video to good use?  Perfect for little video snippets on YouTube.

Can your paddle do that?  A micro-video campaign, YouTube oriented, was inspired for the Assassin Kayak Paddles.  And its FREE!  Basically…can the competitions paddle do what the Assassin paddle does?  If not…time to go buy an Assassin Kayak Paddle!! 

Below is one of our first YouTube videos.  Kurt Horn, Backwater Paddle Company VP, came out for logistical assistance and field production.  It was hot and sweaty, sun glaring, the camera batteries died right after this video…I thought the shoot was a total waste.  I was wrong!

Hours and hours were spent trying to get decent field footage.  Filming from two moving boats presents a plethora of problems.  You can never figure the dynamics out.  Up, down, in, out, sideways, back, forth…FOCUS, forget about it!  Thankfully in Florida we were kayaking in skinny water (3 – 4 feet), and it just made sense to get out of the boat to shoot video.  It eliminated one half of the moving variables!

After reviewing the days’ shoot, we have access to all the short video clips.  Our main effort was to exploit, and video, the patented “hook and teeth” blade features.  We tried to find as many logical ways to demonstrate the blades versatility.

Afterwards, we decided to incorporate our efforts and put the video footage into another parallel marketing campaign.  Can your paddle do that?

You can visit the Backwater Paddle Company YouTube Channel to see the videos we have published to date.  Feel free to share them with your friends and family.

This video below came out pretty cool.  Remember there is NO professional editing done on any of these films.  The jankiness (guess that’s not a word) is what sets these videos apart!

The video below is another simple few second shot from the dock.  Its amazing what music does to the video.

This video below…no music, just the boat motor running.  As a matter of fact the boat was slowly drifting away from the dock while we were shooting.

Can your paddle do that?  A video campaign designed for social marketing.  Any way we can promote the Backwater Paddle Company brand and its products to the paddle sport masses, particularly for free, is a success.

We are still working on the crowd funding project.  Hope to have the video together in a couple of weeks.  Shooting for a Spring 2016 debut of the Assassin Kayak Paddles.

Thanks for your continued support.

Paddle on my friends!!

Ed Halm