Category Archives: Marketing My Company

Happy Mothers Day from Backwater Paddle Company!

A special Mothers Day thanks to all the Backwater Paddle Company family, friends, fans and customers!! 

We  hope you have a chance to enjoy the day out paddling with your loved ones!!

Paddle on Moms!!

Happy Mothers Day

Happy Mothers Day from Backwater Paddle Company!!

 

HAPPY MOTHERS DAY!!

New Hi-Vis Orange Assault Hand Paddles Debut

As the Assault Hand Paddle continues to gain traction in the paddles sports community, this spring a new color was introduced.  We solicited the advice of our Face Book community for the next color…and orange it was!

Orange Assault Hand Paddle

Orange Assault Hand Paddle debuts

As we already had a low visibility color with the OD Green Assault Hand Paddle (OD = olive drab)…don’t ask me what drab means…our customers and end users thought we needed a hi visibility color for safety.  Makes sense to us.   Green, yellow and orange were suggested colors.

Peliton Plastics from Valdosta, Georgia is the manufacturer of our hand paddles.  A quick phone call to Mike, color ideas and production runs discussed, and we were put in queue for the next available run.  We had our new Orange Assault Hand Paddles within three weeks!  How easy was that?  Made in the USA!!

Assault Hand Paddles

Assault Hand Paddles by Backwater Paddle Company

Marketing the new orange hand paddles was relatively simple.   The orange color highlights the raised graphics package more.  Our FB customers and fans wanted the paddle.  We got the paddles onto Amazon and E-bay.   Sales have been great!  We are also getting serious exposure for the paddles through various kayak angling tournaments Backwater Paddle Company sponsors around the nation.

Assault Hand Paddles

Assault Hand Paddles waiting for action!

Backwater Paddle Company dealers continue to grow.  We have just signed our first Canadian dealer in Ontario.

The Assault Hand Paddles continue to revolutionize the paddle sportsmen’s stealth and mobility!

Paddle on my friends!

 

Backwater Paddle Company in Gear For Spring Time

Backwater Paddle Company Logo

Backwater Paddle Company Logo

Heading into the 2014 spring fishing season, Backwater Paddle Company’s successful introduction of the Assault Hand Paddle early last year put the business solidly on the map with the paddle sports community.   This spring, Backwater Paddle Company will introduce another color for the Assault Hand Paddle.

Social media, particularly the Backwater Paddle Company Face Book page, provides the management instantaneous feedback as to product value, price and function.  Check out the company Facebook page at:  www.facebook.com/BackwaterPaddleCompany   So far we have exceeded all expectations on the success of the new hand paddle.  So much so…we are moving forward, again.

We surveyed our loyal Facebook fans regarding a new color choice for the Assault Hand Paddle.  As these paddles are manufactured from plastic, basically ANY color can be molded.   We can even mold proprietary colors.   The overwhelming choice was a safety color, a hi-visibility color.   Yellow, green or orange??  No-one wanted yellow!  Orange seemed to be the favorite and most recommended color.

Hi-vis orange Assault Hand Paddle

“Hi-Vis Orange” Assault Hand Paddle coming Spring 2014!

Coming soon…”Hi-Vis Orange” Assault Hand Paddles!!  They are being molded as we read this blog!  We will also continue to keep our legendary OD Green colored Assault Hand Paddles.  Next spring, new survey…see what colors are fashionable then!

Again, we must mention Facebook.  What an exceptional medium to contact, and be in contact with, the paddle sport fans, sportsmen and sportswomen, anglers, hunters, photographers, inventors and business owners whom contribute to the growth of this sport.  The BPC Facebook page just went over 2000 likes!  Good start for a new company in a growing market.

Below are some statistics for the growth of paddle sports:

– 46.2 million people fish ever year!

– 2010  1 million kayak anglers
– 2011  1.2 million kayak anglers
– 2012  1.4 million kayak anglers
– 2013  1.6 million kayak anglers

– 2012   239,500 kayaks sold…that is a lot of equipment, gear and accessories to go along with each of those sales!

From our continued marketing, customer support, Facebook fans, kayak sportsmen and sportswomen, Backwater Paddle Company now has 29 BPC Dealers in 15 states, all within the past six months!  At least 15 or so in Australia!  We have been adding new dealers at 1 – 2 per week.  Here is the latest list of BPC dealers:  www.backwaterpaddles.com/Dealers.html

We have also been supporting many of the regional kayak angling tournaments.  This type of field marketing provides tremendous exposure for minimal financial expenditure.   Half page ad…$2500.00 in leading kayak angling or paddle sport magazine.  The magazine is looked at, and maybe our ad was perused once, and forgot.  We send six to fifteen paddles per tournament series, receive serious exposure via social media and paddle sport networks, and the paddles are in the hands of the true sportsman…whom continue to promote our product!  Cost…less than $100.00!!

Our plan for 2014 is to get the paddles into the big box stores.  We have been soliciting Bass Pro, Gander Mountain, Academy Sports, Cabelas, Dicks, Sports Authority…but can’t get them to bite, yet.  Not quite sure why they are holding out…but trying to talk to them is impossible.  We will continue expanding our BPC Dealerships around the nation and world.  One shop at a time!!  The Assault Hand Paddle revolution is ON!!

BIG picture…full size kayak paddles.  It is simply a matter of getting the funds together for the mold.  Once we can finance the mold tooling and first run production…we will have resources already available to inventory our stock with our expanding dealer network.  That is a BIG plus in moving Backwater Paddle Company into the BIG LEAGUES!!

Thanks for all your continued support!  Paddle on my friends!!

“A Kayak Fisherman In Ireland” Chats With Backwater Paddle Company

Gary Robinson - Irish kayak angler.

Gary Robinson – Irish kayak angler.

The other day, perusing social media, I came across a kayak fisherman from Ireland.  His name is Gary Robinson.  I wanted to know what the scope of paddle sports, particularly kayak angling, is like in Ireland.   Of course, asking if he has ever seen the Assault Hand Paddle…yet?

Gary’s comments:

First off, I have seen your paddles and they do look like a handy (pardon the pun) item to have in the gear collection. That said, the only place I have seen them thus far is in American kayak fishing literature or websites.

The scene in Ireland, and indeed a lot of Europe is small at the moment but I think it would be fair to say is blossoming. For example, when I started kayak fishing about six years ago I would never see another kayak out on the water. The first three years of me fishing was the same.  Apart from a small core of anglers, the sport was just not recognized here. In the last couple of years there has been a noticeable increase in interest in Ireland and Europe.

I write for Irish and European printed publications and for the last five years the majority of my articles have featured kayak angling. Some of the larger companies in Ireland and indeed Europe have recognized that there is potentially a huge market there is potentially a huge market here to be explored and this is backed up by the fact that I have been approached by three major kayaking companies to try and promote the sport and their kayaks to the best of my ability. I am currently testing kayaks and trying to work out a deal.

With regards to kayaking shops and outfitters, there are a few in Ireland. Fishing is big business here, kayaking not as big but there is a dedicated cohort that keep these shops busy Kayak angling is in its infancy but I expect that to grow both here in Ireland and in Europe. The thing with Ireland is that alone, we are a small country with a small population so there is possibly a limited market but, that said, the wider European market is a large one. Interest is growing here and that is reflected by the increasing range of hits on my own site.

Gary Robinson

Backwater Paddle Company is working to introduce our Assault Hand Paddles to the international paddle sports communities.  We have good representation in Australia, with at least ten stores carrying our paddles.  England is just becoming aware of our hand paddles.  I sent some sample hand paddles over to the Kayak Fishing Shack, located in Yorkshire, England a few weeks ago.  They are putting them through their paces.

We have also sent paddles to Puerto Rico, Micronesia, Brasil, New Zealand and Canada.

The Assault Hand Paddle revolution is ON!!

 

 

2013 Successful Year For Backwater Paddle Company

The Assault Hand Paddle is what Backwater Paddle Company was all about in 2013!!  Our latest engineered hand paddle, with a bad-ass graphics package and made from polypropylene plastic, has caught the attention of the paddle sports world!  Wherever you go, you break out an Assault Hand Paddle, they will come check you out!

Assault Hand Paddle Photo

Assault Hand Paddle in OD Green.

With the explosion of paddle sports and kayak fishing, the last few years have seen a tremendous growth in kayaks, paddling accessories and equipment.  The Assault Hand Paddle’s debut could not have been more perfectly timed!  We have 100% of the kayak hand paddle market at our disposal!  We have no competition in that department, whatsoever.   Time to capitalize!

Since May, when we first introduced the new plastic hand paddles to the paddling public, we have seen continuous growth and sales, not only here in the states but in Australia also.  The paddles won a “Best of Show Award” at the Australian Fishing and Tackle Show earlier this year!  The English kayak angling community just received their first Assault Hand Paddle last month, and are giving them a try.

We have picked up two dozen or so new retailers for our paddles this year.  Most of the big named online paddle sport stores all carry our paddles.  Many of the larger brick and mortar paddle shops are coming on board.

We are still working on the monster outdoor retail stores, like Bass Pro, Gander Mountain, Cabelas, etc.  We have just got into fighting shape for the big dawgs!   They debuted a new Bass Pro Outpost in Palm Bay, Florida, right here in our neck of the woods!   We wrote to them asking about local manufacturing representation in their community stores.  We also threw in the “veterans” angle…now, waiting for their response.  Veteran owned…American made!!

Predator Kayak Fishing Hand Paddle

Predator Kayak Fishing Hand Paddle

From where we were a few years back, the Predator Kayak Fishing Hand Paddle, the original wood designed hand paddle, was simply a “proof of concept” on the hand paddle theory.   John Oates, a fellow kayak angler and paddle sportsmen from up north, provide us with the inspiration for development of the hand paddles.  It was from an article he penned for a local fishing rag, in that he mentioned using a ping pong paddle for kayak propulsion.  That set the wheels in motion!

Piranha Kayak Fishing Hand Paddle

Piranha Kayak Fishing Hand Paddle

Well, the Piranha Kayak Fishing Hand Paddle was born shortly thereafter, for a more utilitarian cause.  Still designed and made from wood, the patented “hook and teeth” blade design allowed the paddler or angler more functions with the hand paddle.  You could now grab onto or push off objects safely.  More function means more usage!  More usage means more money!!

However, the manufacturing process for the wood hand paddles in comparison of inflatable sups, was very time consuming.   We could not effectively reduce the handling and labor costs per paddle.  The only option was to move forward into the plastic market.  Wow…what a blessing that has been!!

Moving forward…2014 is about getting the Assault Hand Paddles into the big box outdoor retail stores.  Once we have established a large enough consumer base for the Backwater Paddle Company brand and our hand paddles, the full size kayak, canoe and SUP paddles are next on the agenda.

Backwater Paddle Company plans on becoming a full scale paddle manufacturer to rival Werner, Bending Branches, Cannon, etc.  We will not just be a “one hit wonder!!”   Our patented “hook and teeth” blade design will seamlessly flow into the full size market.  I can already see the paddle sportsmen licking their chops for the full size version of complete paddle function and design.

To a very prosperous and Happy New Year!  Paddle on my friends!!

Backwater Paddle Company Logo

Backwater Paddle Company Logo

Fresh Catch…Assault Hand Paddle

Kayak Angler Magazine, a division of Rapid Media,  provided a review of the Assault Hand Paddle by Backwater Paddle Company.  Thanks for your time and consideration…and photos!

Below is the article provided by Kayak Angler Magazine:

 

Assault Hand Paddle in action.         Alexander Gashnikov

  Fresh Catch: Assault Hand Paddle

  

       

 assault 2

The Assault Hand Paddle is a one-handed paddle that gets around. 

We’ve all been there. The fish of a lifetime darts under your kayak and then pulls you into the rocks, pilings, brush and over the falls. What do you do? Panic? Flail? Nope, just grab the Assault Hand Paddle!

One of the first questions people ask when they see a kayak fisherman is, “How do you fish and paddle at the same time?” Backwater paddle’s answer is the Assault Hand Paddle, a single-blade paddle with a short handle that’s the perfect size for tight maneuvers and easy storage. The polypropylene plastic paddle measures 22 inches long by six-inches wide and handle is covered with EVA foam. The paddle has jagged teeth on one side to grip tree limbs and pilings and a hook for removing snagged lines or latching onto a branch. There’s even a loop of parachute cord on the end of the handle to leash the paddle to your hand or clip it to your kayak with a carabineer.

On the water, the hand paddle really works. I’ve taken the Assault fishing for striped bass around bridge pilings and sight-casting for reds in a narrow creek. The paddle was a big hand while I was fighting fish.  I could work the rod with one hand and make adjustments to my position with the other. When a fish would dart under the boat, a couple back strokes with the hand paddle brought the line around to the right side of the kayak. I could also avoid obstacles while the fish dragged me at will.

The hand paddle really worked well when I was drifting, allowing me to keep the kayak pointed in the best direction for me to work my lure. When I was searching the bridge pilings for striped bass, the paddle allowed me to hold the bow into the current while keeping my rod ready to cast. When I didn’t  need the Assault, I tossed it in my tankwell where it fits between the crate and kayak.

The paddle was great for making slight adjustments or moving the kayak a few feet, but it wasn’t powerful enough to completely spin my kayak or propel me very far. I’d love to see an extendable handle that would make it easier to take strokes on the opposite side of the kayak. But the paddle worked great when it was needed most – in a fish-fighting emergency!

Check out the Assault Hand Paddle at www.backwaterpaddles.com.

assault 3

The hooked tip and serrated edge of the Assault Hand Paddle holds tight to structure to get close to the fish.

Veteran Owned, Backwater Paddle Company Honors Our Military

Backwater Paddle Company Logo

Backwater Paddle Company Logo

Backwater Paddle Company is a veteran owned paddle sport manufacturing business located in Central Florida.  Ed Halm, owner and retired US Navy survival instructor, brought new ideas and concepts to the paddle sports market.  These unique paddle designs have contributed to growth of the kayak angling, kayak hunting and paddle sport communities.

The patented “hook and teeth” blade design featured on the Assault Hand Paddle has demonstrated Ed’s intuitiveness in solving problems.  As a navy survival instructor, failure was not an option in decision making.  The patented blade design evolved out of physical necessity while on a paddling adventure.

To move the project forward, keeping the manufacturing here in the states was paramount to our company’s success.  Many other paddle sport manufacturers have resourced their manufacturing overseas.   Yes, as any savvy business should, we checked out the overseas option in our discovery phase of manufacturing.  No matter how hard we looked at the overseas venues, we could not wrap our head around the fact that our paddles would be made outside the US.

As a military veteran, defending our country was what my life was about.  Those who came before me, defenders of our freedom, now business owners and family men, deserved our manufacturing dollars.   When all was said and done, having the paddles made here in the states is roughly the same price as overseas.  Why then, give our business to economies outside our borders?

Having the “Made in the USA” label on our paddle products warrants the decisions our forefathers made in dedicating their lives to this country’s greatness.  I respect their commitment, Backwater paddle Company respects their commitment, and our customers have respected the choices we had in our manufacturing decisions.  We will always be “Made in the USA!”

As our company grows beyond the “one man band” stage, we will certainly enforce the philosophy of hiring veterans to work and grow with our business.  The veterans defending us today are our future employees tomorrow.   We thank you for your sacrifices today…promise, we will take care of you tomorrow.

Thank a veteran for your freedom!

Backwater Paddle Company Receives 2013 Best of Rockledge Award

Award Image

Press Release

FOR IMMEDIATE RELEASE

Backwater Paddle Company Receives 2013 Best of Rockledge Award

Rockledge Award Program Honors the Achievement

ROCKLEDGE  October 2, 2013  —  Backwater Paddle Company has been selected for the 2013 Best of Rockledge Award in the Sporting Goods Manufacturer in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Rockledge area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Rockledge Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Rockledge Award Program and data provided by third parties.

About Rockledge Award Program

The Rockledge  Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Rockledge area.   Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Rockledge Award Program was established to recognize the best of local businesses in our community.    Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE:   Rockledge Award Program
CONTACT:   Rockledge Award Program                 Email: PublicRelations@awardprogram.org                 URL: http://www.awardprogram.org

 

 

Assault Hand Paddle Wins “Best of Show” at 2013 AFTA Trade Show in Australia

The Assault Hand Paddle Revolution is ON!!

Backwater Paddle Company Logo

Backwater Paddle Company Logo

The 2013 Australian Fishing and Tackle Association Trade Show (AFTA) demonstrated to the kayak fishing community that the Assault Hand Paddles are making a grand entrance into the paddle sport community.

Assault Hand Paddle AFTA Award

Assault Hand Paddle won “Best of Show” at the Australian Fishing and Tackle Association Trade Show.

Colin Linton from My Little Tackle Emporium (MLTE), the Backwater Paddle Company Australian distributor, entered the Assault Hand Paddles into the show.   Colin has been involved with Backwater Paddle Company since its inception.  He has diligently been promoting our paddle products and marketing our brand Down Under when the wood hand paddles were first introduced.

BLADE Kayak Fishing Journal, the premier kayak angling magazine Down Under, promoted the Assault Hand Paddle in their latest edition.  Thanks to Justin Wilmer and his crew for publishing such a fine magazine.

Funny as it may seem, the Australian kayak fishing community has really latched on to the extreme looking Assault Kayak Fishing and Paddle.   We certainly appreciate all their time and consideration in choosing our hand paddles for their kayak fishing adventures.

The Assault Hand Paddle Revolution is ON!!

Assault Hand Paddle Review By Tony Hart, Professional Kayak Angler

Tony Hart, Backwater Paddle Company professional rep, took the time to evaluate and provide a product review for the new Assault Hand Paddle.  Below is his take on how the new hand paddle works for him.

Product Review: Assault Hand Paddle

 “The Assault Hand Paddle from Backwater Paddle Company is an innovative tool that is perfect for kayak anglers.  It doesn’t matter if you’re trekking down a narrow creek in the deep reaches of the Florida wilderness or need a little help maneuvering your kayak while fighting a trophy fish, the Assault Hand Paddle will get the job done.  It’s the brainchild of former US Navy survival instructor, Ed Halm, who envisioned the idea one day while paddling a local river in Central Florida.  Ultimately, when Ed asked if I would take a look over and test the paddle out, I jumped at the opportunity.  Here’s my take on the Assault Hand Paddle from Backwater Paddle Company.

Initially, the paddle has a very unique look to it.  A “hook” on one side, and a toothed edge on the other side provide the angler with the ability to grab and/or pull away debris that is in the way.  It’s fairly light, and has the ability to float which is always a positive in the kayaking world.  For my testing purposes in the saltwater creeks of NE Florida, I was impressed with its overall ability.  I was able to use the toothed side to help with pushing off of and away from dock pilings and oyster beds.  The hook end was valuable in that it was able to assist in unhooking a jighead that was hung up in an oyster bed.   The hand paddle proved its worthiness in that it was much more easier to handle rather than my 240cm Accent Paddle.  Having the ability to be able to hold your rod with one hand and easily right yourself with a smaller tool earned the Assault Hand Paddle a thumb’s up.

Assault Hand Paddle

The other cool part of this paddle is the ability to help right yourself when fighting a fish.  We who fish for redfish know that they are a fierce-some fighting fish, with the ability to make several nice runs in several different directions.  When staked out, this can be somewhat cumbersome, especially when trying to keep tension on the fishing rod and maneuver your regular kayak paddle.  I’m sure there’s many of you who will agree with me that this can be a daunting task to say the least.  With the Assault Hand Paddle, this aggravation is a thing of the past.  Having something that is quickly deployed and easy to use to get your next trophy fish landed is of the utmost importance to a kayak angler, and the Assault Hand Paddle fits that billing.

Overall, I was very impressed with the product from Backwater Paddle Company, and will definitely recommend using the Assault Hand Paddle to the kayak fishing community.”

Assault Hand Paddle Floating

Thanks Tony for your time and consideration!  Paddle on my friend!!

The Assault Hand Paddle Revolution is ON!!